Bachelor of Bus. Admin (Hons) in Marketing

Course overview

Statistics
Qualification Sarjana (S1)
Study mode Full-time
Durasi 3 years
Intakes Maret, Mei, Oktober
Tuition (Local students) Rp 166.550.702
Tuition (Foreign students) Rp 176.743.523

Admissions

Intakes

Fees

Tuition

Rp 166.550.702
Local students
Rp 176.743.523
Foreign students

Estimated cost as reported by the Institution.

Application

Data not available
Local students
Data not available
Foreign students

Student Visa

Data not available
Foreign students

Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.

Entry Requirements

  • Ijasah SMA
  • IELTS/TOEFL

Curriculum

Semester 1

  • Business Accounting
  • Principles of Management
  • Malaysian Studies (MPW 2133)
  • Islamic Studies 1 / Moral Studies 1 (MPW 2143/2153)
  • English for Business
  • Business Mathematics

Semester 2

  • Principles of Finance
  • Principles of Marketing
  • Islamic Studies 2 / Moral Studies 2 (MPW 2143/2153)
  • Public Speaking & Presentations
  • Malaysian Commercial Law

Special Semester

  • Business Communication
  • ** General Elective

Semester 3

  • Organisational Behaviour
  • Managerial Accounting
  • Microeconomics
  • Islamic Studies 3 / Moral Studies 3 (MPW 2143/2153)
  • Psychology
  • Consumer & Buyer Behaviour
  • Business Statistics

Semester 4

  • International Business
  • Research Methods
  • Management Information Systems
  • Macroeconomics
  • Human Resource Management

Special Semester 2

  • Organisational Theory
  • Organisational Development & Change

Semester 5

  • Management Sciences
  • Multimedia Marketing
  • Integrated Marketing Communication
  • Product Management
  • Marketing Research
  • ***Marketing Elective

Semester 6

  • Business Ethics
  • Services Marketing
  • Sales Management
  • Applied Marketing Research
  • Issues of Marketing in Malaysia
  • Strategic Management

Special Semester 3

  • Industrial Training

General Electives

  • Public Relations
  • Sociology
  • Creative English
  • Workplace English
  • Mandarin Language I
  • Mandarin Language II
  • Arabic Language I
  • Arabic Language II
  • Japanese Language I
  • Japanese LanguageII
  • Malay Language for Foreign Students

Specialisation Elective

  • Marketing Channels Management
  • Business-to-Business Marketing
  • International Marketing

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